How to Have a Great Craft Show Discussion, held on March 31, 2019
Project Leader: Karen Fortin
We watched a lovely video and talked about craft shows. Here is a summary of “How to have a great craft show table”:
- Spotlight one type of product (jewelry, sewing, knit etc.)
- If you add a second type of product be sure they complement each other. Example: jewelry and jewelry boxes.
- Engage with the public
- eye contact, talk, smile etc.
- avoid looking down at your phone, etc.
- interact with customers by explaining how you crafted your product. They want a handmade product, they are investing in you and your story.
- offer different price points ($5 and up).
- If your products are higher end items, try to offer a few low-cost items at your table.
- Leave room for volume discounts
- buy in bulk and get a discount or something free
- have a “best price”(lowest price)
- Your table should look full but not overwhelming
- excessive surplus of same items can be stored below table
- have products at varying heights(using stands/wood crates etc.)
- this is an opportunity to test your market! See what people want and hone in on products that sells best.
- How do you sell your products outside of the craft show?
- Bring business cards!
- Or better yet, get their info and follow up!
- Craft shows can be a good way to network with other artists. If you have time, go around and see what works for other vendors. A great opportunity to learn and grow.