Three Workshops!
Three opportunities
to learn how to build your art business!
to learn how to build your art business!
Led by artist, author, entrepreneur, speaker & consultant Corrina Thurston
Corrina Thurston is the author of the books How to Build Your Art Business with Limited Time or Energy and How to Communicate Effectively for Artists and Creatives
How to Market Your Art
Thursday,
September 27th at 6:00PM at the My-T-Fine Restaurant
This presentation talks about a number of different marketing options, including free publicity and how to get it, email marketing, social media, blogging, proposals, advertisements, and more. I talk briefly about branding and copywriting, which is the basis of any marketing, and delve into the pros and cons of free vs. paid marketing efforts, how to overcome your own modesty, how not to come off as “salesy,” the different types of marketing for artists in particular, and why it’s so important for your business. If you don’t market your work, no one will know you exist. If they don’t know you exist, they can’t buy from you or recommend your work to others. Without some amount of marketing, there is no business. Free Event - Register by emailing jpaxman@swantonartscouncil.org
Social Media for Artists
Thursday,
October 4th at 6:00PM
at the My-T-Fine Restaurant
at the My-T-Fine Restaurant
Most people know how to use
social media for their own personal use, keeping in touch with friends, posting
photos, etc., but few know how to optimize the platforms for their businesses.
Social media platforms like
Facebook, Instagram, Pinterest, and Twitter can be especially effective for
visual artists, because the platforms are geared toward visual content. This
presentation gives insight into how to best use those and other platforms to
increase brand awareness, engage and grow your audience, make more sales, and
drive more traffic to your own website, shop, and events. I discuss the pros
and cons of each platform, how they can help your business, best practices,
tips and techniques, and how to gain insight into your audience so you can
create even more engaging posts and grow your audience further. Free
Event - Register by emailing jpaxman@swantonartscouncil.org
Creating Your Best Artist Statement
Thursday,
October 25th at 6:00PM
at the My-T-Fine Restaurant
at the My-T-Fine Restaurant
Just like it’s difficult to write about ourselves in our artist statements, it’s equally difficult, perhaps more so, for artists to market ourselves and our work.
